Total: Dhs. 0.00
Taxes and shipping calculated at checkout
Our Founder & CEO
Scheherazade Benslimane
Scheherazade Benslimane is a highly accomplished strategist and entrepreneur with over 2 decades of experience in the luxury industry.
She holds multiple leadership roles, including Chief Strategy Officer and Founding Partner of 2DOT4 Diamonds LLC, epitome of innovation & GCC's premier Lab-Grown Manufacture and Chief Executive Officer of Infinite Brands. Scheherazade has developed expertise in retail, brand management, and financial analysis for the watch and jewelry sectors.
With a strong academic foundation from institutions such as IRIS SUP’ a and Universite Paris XIII in Paris, where she earned a Master of Science & Technologies in Foreign Languages & Business Administration and a Master’s Degree in Strategic Studies, she applies her strategic vision to help brands navigate complex markets. Beyond her corporate ventures, she is deeply involved in philanthropy & Advisory roles, serving as an Advisor, Board Member & Mentor of GoLeaders NGO, Aramedes Zurich, and Abu Dhabi SME Hub.
Scheherazade’s proven track record of guiding luxury brands to success and her deep commitment to innovation and responsibility make her a leading figure in the industry.
She holds multiple leadership roles, including Chief Strategy Officer and Founding Partner of 2DOT4 Diamonds LLC, epitome of innovation & GCC's premier Lab-Grown Manufacture and Chief Executive Officer of Infinite Brands. Scheherazade has developed expertise in retail, brand management, and financial analysis for the watch and jewelry sectors.
With a strong academic foundation from institutions such as IRIS SUP’ a and Universite Paris XIII in Paris, where she earned a Master of Science & Technologies in Foreign Languages & Business Administration and a Master’s Degree in Strategic Studies, she applies her strategic vision to help brands navigate complex markets. Beyond her corporate ventures, she is deeply involved in philanthropy & Advisory roles, serving as an Advisor, Board Member & Mentor of GoLeaders NGO, Aramedes Zurich, and Abu Dhabi SME Hub.
Scheherazade’s proven track record of guiding luxury brands to success and her deep commitment to innovation and responsibility make her a leading figure in the industry.
Senior Marketing
Sabrina Bergopsom
Sabrina, an MBA graduate from the Paris School of Business (formerly ESG), began her career in the UAE with Strategic Communication Group. She quickly transitioned into marketing and sales roles within luxury groups such as Richemont SA and LVMH, as well as independent brands bellow. Her experience spans the USA, Latin America, the Middle East, Europe where she honed her expertise in brand creation, repositioning, and market entry strategy, offering comprehensive 360° marketing support.
A strong advocate for women in leadership, Sabrina is known for her strategic mindset and meticulous approach. Over the years, she identified a common industry pitfall: the rush to achieve sales at the expense of proper planning.This realization shaped her method, focusing on back-to-basics, agile steps, and common-sense strategies to ensure sustainable brand growth and success.
Tech Expert
Nadia Toughrani
Nadia is a dynamic leader with over 15 years of experience specializing in project management, strategic marketing, and tech innovation in the Middle East. With a strong focus on digital transformation, Nadia has driven initiatives in smart cities, AI research, and emerging technologies.
With a Master of Business and Marketing Strategy from a top French Business School and a Bachelor's in International Business Management from the biggest university in Taiwan, Nadia combines strategic vision with technical prowess, making her a sought-after expert in tech-driven markets.
Marketing Expert
Sabrine Abou Zahra
Sabrine is a visionary marketing professional with over 15 years of experience in FMCG, consumer-centric strategies, and marketing innovation. She has held key leadership roles, such as Marketing and Business Insight Director, where she led transformative initiatives across Europe, the Middle East and Africa. These experiences have honed her ability to drive brand growth, optimize market strategies, and deliver impactful consumer engagement.
With a deep understanding of market dynamics and consumer behavior, Sabrine consistently translates insights into actionable strategies, enabling the successful launch and scaling of products in competitive industries. Holding a Master’s degree in Marketing and Business Management, she blends strategic vision, regional expertise, and a passion for innovation, earning recognition as a leader in turning market trends into measurable business success.
Design & Digital Marketing
Katia & Charline
Katia and Charline bring over 20 years of combined experience in digital marketing, communication, and artistic direction. Katia, a self-made woman with a strong background in digital marketing, offers a strategic approach that ensures brands not only reach their target audiences but truly resonate with them. Her expertise in market trends and innovative storytelling helps create impactful campaigns tailored for the digital age.
Charline, holding a Master’s degree in Graphic Design, enhances this approach with her talent in crafting visuals that perfectly capture each brand's essence and elevate its presence in the market. Together, they design comprehensive communication strategies that seamlessly blend creativity and digital expertise, positioning them as the go-to team for brands looking to make a powerful impact.
More of our Experts
Danica
Brand Manager
Marianne
Brand Manager
Assma
Office assistant