Positive Change

At the core of our work is a commitment to making a positive impact through purposeful actions and collaborations. From the start of her career in the non-profit sector, Scheherazade has been deeply involved in philanthropic initiatives, and her dedication continues to this day as a board member of GOL Leaders.org (USA). This foundation of purpose drives our approach to brand partnerships and activations.

Our work extends beyond business, as we proudly collaborate with foundations that share our vision for a better future:

● Real Madrid Foundation & Aramedes (Saudi Arabia) :

Empowering youth through sports, education, and development.

● Messika & Rashid Pediatric Therapy Center:

Supporting children with special needs in the UAE, creating opportunities for growth and care.

● Messika & Taraahum Foundation:

Humanitarian work that aims to provide aid and assistance to vulnerable communities.

Our passion for meaningful projects led to the creation of the Valerie Messika and Aramedes Foundation, inspired by our values of giving back. We believe that successful brands not only inspire but also create a lasting difference, and we are proud to integrate purpose into every step of our journey.