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OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
OUR SECRET, WE LOVE CHALLENGES
From trendsetters to brand builders
Infinite Brands
Infinite Brands is a leading luxury consultancy agency offering innovative and bespoke solutions & strategies to brands and businesses wishing to conquer the vibrant yet challenging Middle-East region.
With more than a decade of experience, we have successfully advised, launched and represented emerging brands which are now key players in the region.
Our success story with Messika, Daniel Wellington and Ressence paved the way to our recognition among our peers and garnered us the following motto:
ABOUT
Our services
Strategy & Consultancy
Our strategy and consultancy services help luxury brands develop clear and actionable plans for success. We help you navigate the luxury landscape with insight-driven strategies ensuring they are aligned with market demands and consumers.
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Brand Management & Representation
We offer comprehensive brand representation services, acting as your local partner in the Middle East. We ensure your brand’s presence and growth in the region without the need for you to set up a physical office.
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Marketing
In partnership with our media agencies, we act as the marketing manager for your brand, overseeing all aspects of your marketing strategy, execution, and budget allocation.
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Communication
We develop tailored communication strategies to elevate your brand’s image. Our communication services ensure that your brand’s voice is consistent, compelling, and heard by the right audience.
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Meet
The founder
A decisive, passionate, and strategic-thinker, Scheherazade grew up in a multicultural and entrepreneurial environment in the heart of Paris.
She began assisting her Father & Grandfather in the family business at the age of ten, and graduated with honors in Politics, Strategy & Business Administration in Paris, France where she was born.
Her ambition to become the First Arab Female French President gave her the drive, audacity, and tenacity to venture into secluded industries and environments.
Pursuing her career in Dubai, she joined the Richemont group in 2004, becoming the first woman appointed to a Sales & Business Development position in the Middle East and one of the early female pioneers in the region's luxury industry.
After years of invaluable experience in the luxury field, guided by her entrepreneurial spirit, she founded Infinite Brands in 2011 to assist brands in their regional development, advising and collaborating with major luxury names ever since.